DBRC goes beyond traditional marketing research capabilities. In addition to being accomplished in all of
the marketing research techniques below, DBRC provides expertise in applying the information to support strategic decision-making
at the highest levels.
DBRC provides an outside, objective perspective and guides you through the process of using meaningful data to "Play
Offense" with your products, services, competencies and brands.
- Strategic Marketing
- Strategic Planning
- Product Development
- Service Development
- Business Development
- Marketing Communications
- M & A
|
- Distribution Channel Optimization
- Customer Satisfaction Measurement
- Establishment/Monitoring of Key Market Metrics
- Brand Building
- Market Segmentation
- Product/Market/Geographic Scope Expansion
- Product and Service Pricing
|
Moderating (Qualitative)
- Focus Groups (In-Person, Telephone Conference, Online)
- Mini Groups
- One to One In-Depth Interviews
|
Surveys (Quantitative)
- Telephone
- Traditional Mail
- Web
- Email
|
- Belgium
- Canada
- Denmark
- France
- Germany
- Great Britain
- Italy
|
- Japan
- Netherlands
- Spain
- Sweden
- Switzerland
- United States
|