Dodge Business Research Consulting

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Marketing Consulting

DBRC goes beyond traditional marketing research capabilities.  In addition to being accomplished in all of the marketing research techniques below, DBRC provides expertise in applying the information to support strategic decision-making at the highest levels.
 
DBRC provides an outside, objective perspective and guides you through the process of using meaningful data to "Play Offense" with your products, services, competencies and brands.

Marketing Research For:

  • Strategic Marketing
  • Strategic Planning
  • Product Development
  • Service Development
  • Business Development
  • Marketing Communications 
  • M & A
 
  • Distribution Channel Optimization
  • Customer Satisfaction Measurement
  • Establishment/Monitoring of Key Market Metrics
  • Brand Building
  • Market Segmentation 
  • Product/Market/Geographic Scope Expansion
  • Product and Service Pricing

Methodologies Employed

Moderating (Qualitative)
  • Focus Groups (In-Person, Telephone Conference, Online)
  • Mini Groups
  • One to One In-Depth Interviews
Surveys (Quantitative)
  • Telephone
  • Traditional Mail
  • Web
  • Email

Projects Completed In:

  • Belgium
  • Canada
  • Denmark
  • France
  • Germany
  • Great Britain 
  • Italy
 
  • Japan
  • Netherlands
  • Spain
  • Sweden
  • Switzerland
  • United States

Dodge Business Research Consulting * 3109 West 50th Street #311  Minneapolis, MN  55410 * USA * Phone: (800) 685-7934