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Headquartered in Minneapolis, Minnesota, DBRC is a globally recognized
and innovative marketing research consulting firm. DBRC specializes in building and supporting a core competency
of structured, objective market surveillance as a normal part of doing business.
From architecting and helping you execute your marketing research plan, to
working as your outsourced Strategic Marketing Research function, DBRC provides a wide range of services to its clients.
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Anthony Dodge
President Mr. Dodge is a respected
marketing research professional with 26 years of global experience in marketing management, strategic marketing and marketing
research. He has an MBA in Marketing from the University of St. Thomas in St. Paul, Minnesota. He has
held management positions at The Pillsbury Company and Tennant Company prior to starting his own firm in 1993. He has
held adjunct faculty positions in the Graduate School of Business and the Graduate School of Professional Psychology
at the University of St. Thomas in St. Paul.
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The Business Model
From its inception, DBRC was designed as a virtual organization.
DBRC has direct and preferred access to the top marketing research logistics providers (phone centers,
data collection resources, and secondary research information) around the globe.
The direct benefits of this virtual model, for DBRC clients, are:
- Best logistical and field support, anywhere
- Low fixed costs (You don't pay for a phone center or facilities you don't need)
- You are always in contact with the person in charge
- Ultimate research design flexibility
All of the thinking, planning, design, questionnaire development, moderating, analysis, synthesis, interpretation,
report-writing and presentation are done by Mr. Dodge, with support from a network of accomplished associates when
advantageous to my clients.
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