KNOW Market Research & Consulting
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Marketing Research Services


Capabilities

KMRC is expert at developing and executing the optimal methodology of collecting, analyzing, interpreting and using meaningful information with the focus on enabling you to "Play Offense" with your products, services, competencies and brands.

 

Marketing Research For: 

 

  • Strategic Marketing
  • Strategic Planning
  • Product Development
  • Service Development
  • Business Development
  • Marketing Communications 
  • M & A

 

 

  • Distribution Channel Optimization
  • Customer Satisfaction Measurement
  • Establishment/Monitoring of Key Market Metrics
  • Brand Building
  • Market Segmentation 
  • Product/Market/Geographic Scope Expansion
  • Product and Service Pricing

 

Methodologies Employed 

 

 

Qualitative

  • Online Market Research Communities
  • Focus Groups (In-Person, Telephone Conference, Online)
  • Mini Groups
  • One to One In-Depth Interviews

 

Quantitative

  • Telephone
  • Traditional Mail
  • Web
  • Email