KMRC goes beyond traditional marketing research capabilities.  In addition to being accomplished in all of the marketing research techniques mentioned previously,  KMRC provides expertise in applying the information to support strategic decision-making at the highest levels.

Our experience with key decision-makers often results in KMRC being asked to become involved, on an ongoing consulting basis, in the development of strategic plans, organizational change M&A activity and other critical efforts.

Examples of our ongoing consulting involvement include:

• Designing/Building clients' Voice of the Customer processes
• Performing research and analysis to compare the Market Position (Awareness, Brand Equity, Share, Satisfaction, Purchase Intent) of key products within a targeted industry, as part of due diligence investigation of client acquisition candidates
• Assisting OUS clients in development of US market entry strategies
• Assisting US clients in development of OUS market entry strategies
• Designing/Building clients' product/service development processes
• Developing clients' strategic plans
• Serving as clients' virtual marketing research department